YOUR BRAND
YOUR BRAND
Creatrix
Actress
Singer
Teacher
Writer
USP
Carnegie Mellon
Broadway Actor & Singer
Fiddler on the Roof
Entrepreneur / Producer:
Broadway From Home
Development
musicals, money, body image.
The Wizard of 1:1:1
No. 1 Goal
Principal on Broadway / West End
Play or musical driven by powerful women and about powerful women.
Helping writers develop their work in America and throughout the world - I love traveling.
I would like to also have a career in the West End
Concerts
Developing shows that remain in the UK
Developing shows that eventually come to Broadway.
No. 1 Audience
Bobbie LuPucciolli
Powerful Female Writer/Director. I LOVE this woman; my friend and an up and coming leader on Broadway. I love working with people who are the next big thing and rising with them. Because of Bobbie’s unshakable vision; her shows are HUGE HITS.
Bob Cuccioli
Kooman & Dimond
Nik Walker
Donna Murphy
Patti Lupone
Bernadette Peters
No. 1 Self
Tess Primack
I LOVE Tess Primack. Not only is she a prolific actress (because of her superlative voice and storytelling!), but she is also a badass businesswoman — the founder of Broadway From Home.
This woman did it and didn’t let anyone stop her. The ultimate multi-hyphenate: Actress-Singer-Teacher-Creatrix-Writer-Traveler. She is powerful!
When flexing her vocal muscles, she is always helping new and established writers develop their pieces. She works on new or classical music. Because she has songs/roles that are iconic to her, that allows her to make the concert circuit and travel. She has a flourishing concert career with signature songs that she’s known for.
When flexing her producer muscles, she is always creating jobs for friends. She knows when to work hard, and when to stop and rest. She is a deeply gifted leader in the industry. Her leadership = authenticity, honesty, and kindness.
No matter how you work with Tess, everything will flow with ease. And when there is ease, that is when the magic happens. She creates electricity in the room: giving space, helping people feel empowered, and creating connection and trust.
She is elegant and also messy at the same time - a risk taker who does many different things. At all times, she is kind and honest—committed to growth and authenticity. As she gets older, she’s been getting pretty sassy and finally speaking her mind. It’s awesome.
Tess keeps a close company of creative womxn—all powerful and all so different. Each one of them is the main character in their own story and move through the world with grace, a deep sense of femininity, and humor.
She is always a professional and also devotes her life to inspiring kids and women’s empowerment. She is committed to liberating women and being true to yourself, while allowing messiness along the way. I love that she has conversations about money and body image.
Her website is popping! It looks like professional she is: talented, connected, and well educated. She is so fucking hot: an earthy, grounded, sensual human full of light and creativity.
Bernadette Peters
Liz Callaway
Glennon Doyle
Heddy Lamar
My grandmother
My 5 closest girlfriends
Tess
Primack
Style
Homey & Romantic
Movement » Bubbly and Airy
Purples
Grays
Light Browns
Examples
Simple Menu
Colorful Photos
Videos Embedded
Light & Airy
Make it stand out with H3.
This is H4
I wanted to share an example of all our fonts together. Let’s also discuss when to use CAPS, italics, bold, links, and punctuation—or none of the above!
“This is an example of a quote in H3.”
H1 = Title / Headline
Font = Freight Display Pro Light
Color = #000000
Size = ~60-120
Line Spacing = 1.1
Capitalization = Sentence Case
Punctuation = No Punctuation
H2 = Sub-Titles or Qualifiers
Font = Roc Grotesk Extended Light
Color = #999999
Size = 19
Line Spacing = 1.1
Character Spacing = .5
Capitalization = UPPERCASE
Punctuation = No Punctuation
H3 = Big ideas but not a title or headline.
Font = Freight Display Pro Light
Color = #333333
Size = ~30-60
Line Spacing = 1.1
Capitalization = Regular caps with punctuation.
Punctuation = Please format like a sentence.
H4 = TINY Qualifiers
Font = Roc Grotesk Extended Light
Color = #999999
Size = 12
Line Spacing = 1.1em
Character Spacing = .5em
Capitalization = UPPERCASE
Punctuation = No Punctuation
P2 - Body font for normal text.
This is a paragraph font two and this is in italics and this is a www.link.com.
Font = Neue Haas Light 400
Bold for Accordions = Example
Color = #333333
Size = 1rem = 18 point
Line Spacing = 1.7em
Character Spacing = .02em
Capitalization = None.
Punctuation = Standard grammar rules.
P1 - Paragraph one for big ideas.
This is a paragraph font one and this is in italics, this is bold, and this is a www.link.com.
Size = 1.5rem
P3 - Legaleze
This is a paragraph font three and this is in italics, this is bold, and this is a www.link.com. Use for footnotes or legaleze.
Size = .65rem
Dark & Dramatic
Make it stand out with H3
This is H4
I wanted to share an example of all our fonts together. Let’s also discuss when to use CAPS, italics, bold, links, and punctuation—or none of the above!
This is Heading One.
This is a link and bold.
This is heading 2 and it’s great for secondary headlines or even copy. This is bold, and this is italics, and this is a link.
This is heading 3 and this is it in italics and bolded and a link.
This is heading 4 and this is it in italics and bolded and a link.
This is a paragraph font one and this is in italics, this is bold, and this is a www.link.com. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac. Pellentesque sed mauris ligula. Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac.
This is a paragraph font two and this is in italics, this is bold, and this is a www.link.com. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac. Pellentesque sed mauris ligula. Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac.
This is a quote. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac.
This is body in italics. Pellentesque sed mauris ligula. Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac.
Pellentesque sed mauris ligula.
Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Proin at orci in massa imperdiet malesuada quis sit amet nisl.
Vivamus varius nisi libero, eu efficitur erat pellentesque ac. Pellentesque sed mauris ligula. Proin at orci in massa imperdiet malesuada quis sit amet nisl.
Numbers:
Pellentesque sed mauris ligula.
Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
This is body in bold. We use this for FAQ questions and Creative Profile Questions. Pellentesque sed mauris ligula. Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur.
This is a paragraph font three and this is in italics, this is bold, and this is a www.link.com. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac. Pellentesque sed mauris ligula. Mauris maximus lorem vitae libero pretium, eu blandit odio consectetur. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin at orci in massa imperdiet malesuada quis sit amet nisl. Vivamus varius nisi libero, eu efficitur erat pellentesque ac.
“Whatever it is, the way you tell your story online can make all the difference.”